Case Study
Foundations in Healing is a therapy group dedicated to holistic healing, emotional wellness, and personal growth. We developed a brand identity that reflects compassion, strength, and balance — creating a welcoming, trustworthy presence for those seeking deeper healing. Through research into mental health, integrative therapies, and wellness branding, we crafted a visual and verbal identity that feels both professional and deeply human, aligning with the group’s mission to support the whole person — mind, body, and spirit.
For Notes & Nirvana, we crafted a brand that reflects creativity, calm, and personal connection. Through research into mindfulness, music, and lifestyle trends, we developed a soothing yet modern identity that resonates with the brand’s mission to inspire and uplift.
Logo Design: A modern, spiritual mark that symbolizes growth, connection, and inner awakening. The design blends clean, contemporary lines with organic, flowing elements to represent the balance between emotional healing and personal empowerment. The logo feels both grounded and expansive — a reflection of the transformative journey Foundations in Healing offers.
Color Palette: A vibrant, uplifting mix of bright, bold colors infused with warmth and positivity. Energetic tones of teal, violet, and magenta that inspires hope, vitality, and spiritual renewal, while still maintaining a polished, professional presence.
Typography & Visual Identity: A dynamic combination of sleek, modern fonts paired with soft, organic accents, creating a visual rhythm that feels both structured and soulful. Supporting textures and imagery feature radiant light, abstract natural forms, and subtle movement, emphasizing growth, connection, and elevated emotional wellness.
Collateral: Foundations in Healing’s branded materials were thoughtfully designed to extend the spirit of the brand across every client interaction. Every piece reinforces the message of hope, growth, and emotional transformation, ensuring that clients feel supported and uplifted from their very first touchpoint.
The new branding not only reflects the group’s commitment to whole-person wellness but also invites clients into a journey of healing that is bold, modern, and spiritually connected. Foundations in Healing now stands out as a beacon of hope, offering a fresh, transformative approach to emotional well-being.