BRANDS ARE LIKE PEOPLE
Complex personalities with dynamic interactions. We work towards a big idea and use it to inspire.
A successful brand has to be consistent in communication and experience
Environment (storefront or office), Print Collateral, Signage, Packaging, Website & Online Advertising, Content publishing, Sales & Customer Service, Internal (with employees)
BRAND BUILDING
The start of something beautiful. The beginning of the creation, development, and strengthening of brands
Analysis can be carried out to understand the landscape and develop a launch strategy. Brand research can also be conducted after launch to assist in the development of brand assets.
For more established businesses, brand research can be used periodically, or continually, to track consumers' awareness, perceptions, and experience.
BRAND STRAGETY
The blueprint for how you want everyone to view your business.
• Brand discovery
• Competitor research
• Target audience
• Brand voice
• Brand message & story
BRAND IDENTITY
The way that you convey this to the public with visuals, messaging, and experience. Your brand strategy will influence how you present your identity and align it with your purpose for high impact.